Sharon in Karen

by on Jul.13, 2011

Out at Rockaway Beach this summer, they’ve decided to act like it’s a place where you can surf and spend a day at the beach, and get people to come there on subways. Part of the ruse is to offer a selection of “food carts” on the Queens boardwalk. All of these food carts are run by Brooklyn (and a few Manhattan and maybe Queens) restaurants/food makers who affect a similar aesthetic of refined flavor with a suggestion of vague social responsibility (peppering their copy with the words ‘local,’ ‘artisanal,’ ‘organic,’ etc.) To see a photo essay of with soft-focus backgrounds and proper antique effects of people enjoying Rockaway go here. Hidden among all this is conceptual artist (?) Sharon is Karen.

Maybe if you beat the health dept down there and get one of the open-faced watermelon sandwiches, it’ll make the eight-hour train ride worth it.

(p.s. If you don’t have a car and want to go to the beach, try this.)

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